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AsicsTiger: What the Gel?

Bray’s bonkers spot puts the 'Boing!' in sneaker blogging.

by Carol Cooper on 14^th September 2018

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Asics – AsicsTiger: What the Gel?

Credits

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Credits

Editor Dennis Karsten
Director of Photography Christian Datum
Executive Producer Gregor M?llers
Executive Producer Mario Clement
Director Greg Bray
Sound Designer Richard Blaha
Stylist

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Greg Bray directs this delightfully crazed ad that continues the AsicsTiger sneaker brand campaign What the Gel? created by Berlin-based indie shop The Adventures Of.

Punctuated by animated ‘boings’ and bouncing blobs of gel, this potty spot sees fictional 'world famous in Japan' sneaker vlogger, Gabari, reviewing – or rather yelling about – the new HyperGEL-LYTE trainers from OG sneaker maker AsicsTiger.

Call us simple minded, but really what's not to like about an excitable Japanese man with a stupendous afro and large feet where his hands should be bellowing exuberant exclamations about some new shoes?

Connections

Agency The Adventures Of
Production Easy Does It
Director Greg Bray
Editor Dennis Karsten
Stylist Marianka Benesch

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