LG: The Darkest Light

Tasked with promoting the clarity and depth of detail on LG’s new OLED TVs, Sixty40's director Tim Kindler and agency Background CC crafted a stunning film examining the minutiae of a lost love.

At first one’s ponce-alarm starts a-dinging as a woman with a sonorous French accent intones lyrical musings on memory and desire – “the deafening silence of what was screams in the mist of everything that could have been” – set against moody images of a lovesick couple. But look closer, and listen; the poetry and sound design is gorgeous and the images are sublime. Full of light and dark and sensuous touches, the film gradually becomes overcast by shadows as the joyous smiles of the happy couple fade into the pained glances of a broken relationship.

Kindler says: “I was briefed to create a film built around intense colours, blacks, contrasts and sound beds. It was exciting to get the opportunity to create a film, which due to the 4K technology, I knew would be delivered in the way it was intended.”

Though the lovers split, the film is a celebration of a wondrous union, twixt hi-tech and high art.