Selfridges + Sustainability

It's no secret that many brands are trying to be more sustainable however lux department store Selfridges has put out a colourful animation to share its thoughts on where it stands with this movement.

Helmed by Strange Beast director Anna Ginsburg and Hannah Jacobs, the piece brings to life interviews with the retailer's staff members who reveal the many different ways to get involved with sustainability. From making banana bread to recycling, the spot is a call to action to get consumers thinking about how they can adapt their lives to be more green.