Beats by Dre: Made Defiant

You can't buy pride; it's something you earn as director Guy Ritchie well and truly knows given his portfolio of gangster films.

Lending his reputed style to Beats by Dre's latest campaign, Ritchie looks at the legacy of football stars who have risen from the ashes to achieve inimitable success.

Set out like a Mix Tape, the spot is split into two volumes to tell various stories which eventually feed into the main storyline and feature cameos from Westham player Fyodor Smolov, retired French footballer Thierry Henry and tennis star Serena Williams among others.

But ultimately, the ad is about the defiance of one Russian boy who uses football as a way to score respect in his local neighbourhood and decide his future, "turning obstacle into opportunity," according to the spot's East End voiceover.

Although of course, it's highly likely that it ended in fisticuffs, however Ritchie cleverly leaves that to our imagination.