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Orange – Orange: Alone In The World

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We've all experienced that heart-stopping moment when you think you've lost your mobile phone. The nauseating panic that the umbilical cord tethering you to the world has been cut, and now you're adrift like a

In this new ad promoting Orange's 24-hour replacement service, Publicis takes this scenario to extremes with the story of a man who ends up marooned on a desert island, building rafts and foraging for food, Castaway-style, after misplacing his mobile phone.

The spot was directed by Martin Werner through Henry

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