NSPCC: Guardians

Atomic London are behind this impactful film for the NSPCC urging people to leave a gift to the charity in their will.

Helmed by Chris Palmer, the dramatic spot opens on a distant object falling through the sky, before the camera closes in to reveal a young boy, who's plummeting at break-neck speed towards the ground, like a nightmare version of IKEA Beds. Just then, a hand dramatically reaches out to grab him, and we see it's a kindly old lady who has saved his life. The ad closes with the reminder that by leaving a gift in your will, you can help to be there for every child.