Skee-Lo x ESPN: Smaller

ESPN – Skee-Lo x ESPN: Smaller

Credits

Agency Droga5
Production Company Epoch Films

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Credits

Agency Droga5
Production Company Epoch Films
Post Production The Mill New York
Editing Company Cabin Edit
Artist Skee-Lo
Editor Graham Turner
Director of Photography James Laxton
Art Director David Spradlin

Art Director Gonzalo Navarro
Copywriter Evan Barkoff
Copywriter Sean Buckhorn
Agency Producer Jacob Vogt
Executive Producer Melissa Culligan
Executive Producer Tricia Lentini Himot
Director Zachary Heinzerling
Producer Susan Hebert

Associate Creative Director Evan Schultz
Associate Creative Director Ben Bliss
Global Creative Director Brandon Pierce
Creative Chairman David Droga
Chief Creation Officer Sally-Ann Dale
Co-Director of Film Production Jesse Brihn
Co-Director of Film Production
Co-Director of Film Production

Co-Director of Film Production Jesse Brihn

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He famously rapped about wanting to be a little bit taller, but Skee-Lo seems to have changed his tune in this new ad for ESPN.

Yes, that's right: to launch its first brand campaign for the sports channel, Droga5 New York enlisted the vertically-challenged rapper to record a new version of his 1995 hit I Wish - with a twist. American football star Paul Crawford stands in for Skeel-Lo in the accompanying video, but he's got the opposite problem: at 6'8", Crawford wishes he was actually a little bit... smaller.

Why? Well, aside from struggling to get out of his souped-up car, it's because many of the NBA's players, like Steph Curry, Chris Paul, and Terry Rozier (all of whom cameo in the video) have defied conventional height standards to become superstar "small ballers", thereby inspiring an entire generation of young basketball fans to play the game differently.

And if that's made you nostalgic for the original, here it is: