Volkswagen Trucks: Test Track

AlmapBBDO shows off the capacity of the Volkswagen Delivery Family with this simple but compelling spot of a test-drive shot in reverse.

Accompanied by a frenzied violinist playing Flight of the Bumblebee, the film rewinds the journey of a truck on a test track, making its way back over all the obstacles it managed to handle with agility and ease – including ramps, rocks, uneven terrain, and narrow passages. The shot keeps on going backwards, until at the end it's revealed that all of the material used on the test track actually came out of the new Volkswagen Delivery.