Reporters Without Borders: #FightFakeNews
Today is World Press Freedom Day and what better way to celebrate than with a spot from BETC to remind us of the importance of authenticity and truth.
Credits
powered by
- Agency BETC Paris/France
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BETC Paris/France
- Sound Design Kapagama
- Executive Creative Director Stephane Xiberras
- Director Caroline Grimpel
- Producer Florent Brii?re
- Creative Director Jean-Michel Allirol
- Creative Director Dominique Marchand
Credits
powered by
- Agency BETC Paris/France
- Sound Design Kapagama
- Executive Creative Director Stephane Xiberras
- Director Caroline Grimpel
- Producer Florent Brii?re
- Creative Director Jean-Michel Allirol
- Creative Director Dominique Marchand
Today is World Press Freedom Day and what better way to celebrate than with a spot reminding us of the importance of authenticity and truth.
While fake news has threatened the validity and quality of journalism today, BETC has partnered with Reporters Without Borders to create this ad that assures us that nothing good ever comes from anything that's counterfeit.
Director Caroline Grimpel exposes some of the dangers associated with fake items and warns that in order to enjoy a true democracy, we need to fight for it.
Connections
powered by
- Agency BETC Paris
- Production General Pop
- Sound Design Kapagama
- Creative Director Dominique Marchand
- Creative Director Jean-Michel Allirol
- Executive Creative Director Stéphane Xiberras
- Producer Florent Brière
Unlock this information and more with a Source membership.
