International Red Cross: Hope

In this frenetic spot from Sra. Rushmore, a father is faced with the ultimate nightmare; how to save his daughter from dying.

While he frantically drives to the hospital, he tries to keep hopes high by talking and singing to his child in a bid to keep her awake and alive.

Director James Rouse captures the urgency of the situation and the disappointment that follows once they arrive at the hospital -to find that it is under seige. The campaign not only promotes the work of the International Committee of the Red Cross but also raises awareness of the unjust number of attacks on hospitals and healthcare workers in areas of armed conflict.