HandsAway: HandsAway
This spot from TBWAPARIS is disturbingly-mesmerizing but also completely vulgar, although unfortunately it's not too dissimilar from what goes on in weekend watering holes.
Credits
powered by- Agency TBWA\\PARIS/France
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Credits
powered by- Agency TBWA\\PARIS/France
- Sound Design TBWA/Else
- Editor Quentin Collombet
- Art Director Ingrid Varetz
- Copywriter Antoine Colin
- Agency Producer Jennifer Bauche
- CEO Maxime Boiron
- Director Bishop and Gruber
- Producer Teva Francois
- Creative Director Faustin Claverie
- Creative Director Benjamin Marchal
- Post Producer Francois Schmith
- Post Producer Melanie Bernard
Credits
powered by- Agency TBWA\\PARIS/France
- Sound Design TBWA/Else
- Editor Quentin Collombet
- Art Director Ingrid Varetz
- Copywriter Antoine Colin
- Agency Producer Jennifer Bauche
- CEO Maxime Boiron
- Director Bishop and Gruber
- Producer Teva Francois
- Creative Director Faustin Claverie
- Creative Director Benjamin Marchal
- Post Producer Francois Schmith
- Post Producer Melanie Bernard
Vulgarity sits at the heart of this campaign from TBWAPARIS, but it's a strangely effective way of getting the point across.
To promote the work of HandsAway, a charitable organisation that fights sexual harrasment against women, directors Bishop and Gruber capture a group of guys in a bar being letchy towards women after guzzling down a few too many.
Before you know it, their bits have escaped their trousers to shag any objects they can clamber themselves into. It's a disturbing watch, partly because it doesn't feel too far from what goes on after hours in certain weekend watering holes.
Connections
powered by- Agency TBWAPARIS
- Sound Design TBWA/Else
- Art Director Ingrid Varetz
- CEO Maxime Boiron
- Creative Director Benjamin Marchal
- Creative Director Faustin Claverie
- Post Producer Melanie Bernard
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