McDonald's: 50 Years Unchanged
If it ain't broke, why fix it, is the message in TBWA Brussels' homage to the Big Mac on its 50th birthday.
Credits
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- Agency TBWABrussels/Belgium
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Credits
powered by
- Agency TBWABrussels/Belgium
- Post Production Sake
- Director of Photography David Doom
- Executive Producer Mieke Vandewalle
- Creative Thomas Driesen
- Creative David Maertens
- Director Jeroen Mol
- Producer Joop Haesen
- Creative Director Jeroen Bostoen
- Colourist Joost Van Kerckhove
- Sound Designer Jan Pollet
Credits
powered by
- Agency TBWABrussels/Belgium
- Post Production Sake
- Director of Photography David Doom
- Executive Producer Mieke Vandewalle
- Creative Thomas Driesen
- Creative David Maertens
- Director Jeroen Mol
- Producer Joop Haesen
- Creative Director Jeroen Bostoen
- Colourist Joost Van Kerckhove
- Sound Designer Jan Pollet
If it ain't broke, why fix it, is the message in TBWA Brussels' new spot for McDonalds, celebrating the Big Mac's 50th birthday.
Directed by Jeroen Mol through SAKE, the 60-second spot celebrates 'the Unchangers' - real-life people who say no to the latest trends and stay true to themselves, be that through embracing a mullet hairdo or refusing to give up their jacuzzi. As the ad points out, when everything changes at the speed of light, and everyone tries to keep up with every fad, choosing not to change is quite a statement.
Connections
powered by
- Agency TBWABrussels
- Post Production Sake
- Production Sake
- Creative Director Jeroen Bostoen
- Director Jeroen Mol
- Executive Producer Mieke Vandewalle
- Producer Joop Haesen
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