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Beats By Dre: Above The Noise Compilation

Ahead of the Winter Olympics, Beats by Dre ramps up the adrenaline & urges competitors to evade fear and chaos in a fast-paced new spot.

by shots on 17^th January 2018

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Beats By Dre – Beats By Dre: Above The Noise Compilation

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Credits

Director Matt Baron

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With the Winter Olympics fast approaching, Beats by Dre have released a fast-paced snow-and-ice iteration of its #AboveTheNoise campaign.

Created in-house and directed by AllDayEveryDay's Matt Baron, the spot stars a clutch of winter athletes including snowboarder Shaun White and downhill skier Lindsey Vonn and highlights in graphic detail the extreme risks they're facing, via real footage of head-on crashes and X-rays of broken ribs. Set to the evocative soundtrack of G-Eazy and Zoe Nash's The Beautiful & Damned, the film urges competitors to block out their fears of injury and chaos and rise above the noise.

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Production AllDayEveryDay
Director Matt Baron

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