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bulk powder – Bulk Powders: Dominate Life

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If you've ever doubted the value of bench-pressing, then this ad from Droga5 is guaranteed to get you down the gym.

Helmed by Biscuit's Aaron Stoller, the spot actually promotes sports nutrition and bodybuilding supplements brand BULK POWDERS and features UK heavyweight boxing champion Anthony Joshua, who delivers the on-brand tagline 'That's how you dominate life.'

In the ad, a nervous car salesperson questions a potential customer's coolness but ruins his own poker face while doing it. Not only does Droga5 start the year with a punching piece for Bulk Powder, but they're also inspiring us to stick to our resolutions and stay active.

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