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bt mobile – BT: First Steps

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For any new parent that's missed early stages in their kid's development, BT Mobile's spot will speak volumes to you.

The spot, conceived by AMV BBDO, is about a young mum who has to leave behind her family to head to work. 

While on the bus, her partner calls to make sure she doesn't miss the unmissable moments in her child's life; her daughter's first steps. Although it's sweet to think that mum can be present during these important times, the spot also acts as a subtle reminder for us to be friendlier on public transport and more tolerant of other people's conversations.

Olly Blackburn directed this ad through Great Guns.

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