AA Charitable Trust & FIA Foundation: Make it Home for Christmas
The potential dangers of texting while driving are shown starkly but stylishly in this new spot from M&C Saatchi and Mad Ruffian.
Credits
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- Agency M&C Saatchi London
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Credits
powered by
- Agency M&C Saatchi London
- Post Production Ruffian Post, London
- Director of Photography James Medcraft
- Director Christopher Watson-Wood
- Director Amanda Jones
- Creative Director Matt Collier
- Creative Director Wayne Robinson
- Post Producer Amanda Jones
Credits
powered by
- Agency M&C Saatchi London
- Post Production Ruffian Post, London
- Director of Photography James Medcraft
- Director Christopher Watson-Wood
- Director Amanda Jones
- Creative Director Matt Collier
- Creative Director Wayne Robinson
- Post Producer Amanda Jones
M&C Saatchi today launch the AA Charitable Trust and the FIA Foundation's Christmas campaign, Make it Home for Christmas, an online and social campaign which aims to highlight the fatal danger of texting and driving.
Set to Bing Crosby’s 1943 hit I’ll Be Home for Christmas, the stylish film, directed by Mad Ruffian's Christopher Watson-Wood and Amanda Jones, shows a father and daughter innocently texting back and forth whilst he’s driving home for Christmas. She’s eager to see him and get Christmas started. The devastating effects of texting and driving are highlighted when the film shows a haunting image of the father’s fatal accident and culminates in a final, heart-breaking scene as the young girl grieves at her father’s roadside memorial.
Connections
powered by
- Agency M&C Saatchi London
- Post Production Ruffian Post, London
- Production Mad Ruffian
- Creative Director Wayne Robinson
- Creative Director Matt Collier
- Director Christopher Watson-Wood
- Director Amanda Jones
- Post Producer Amanda Jones
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