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Pampers: ThankYouMidwife

Pampers raises a toast to the life-bearing midwives, who's efforts are very clearly noticed in Saatchi & Saatchi's spot.

by shots on 15^th December 2017

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Pampers – Pampers: ThankYouMidwife

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Agency Saatchi & saatchi London

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Agency Saatchi & saatchi London

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Saatchi & Saatchi London are behind this sweet spot supporting the efforts of British midwives, given how easy it is to forget to say 'Thanks' during the madness of childbirth.

This Christmas, Pampers has dedicated its seasonal support to the women who will be sacrificing their day with their families to help others through labour.

The ad will also be shared on social through #ThankYouMidwife - with Pampers pledging to donate £1 to the Benevolent Fund of the Royal College of Midwives for every share.

Set to a reworked version of The 12 Days of Christmas carol, the ad has also garnered great success already - having already received 777 million impressions in the first week of launching alone.

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Agency Saatchi & Saatchi London

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