Sandy Hook Promise: Tomorrow's News
BBDO NY's follow-up PSA to Evan sees a newscast covering a school shooting - the day before it actually takes place.
Credits
powered by
- Agency BBDO New York
- Production Company SMUGGLER
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Credits
powered by
- Agency BBDO New York
- Production Company SMUGGLER
- Editing Company Work Editorial, New York
- Post Production Blacksmith VFX
- Editor Ben Jordan
- Director of Photography Nathan Wilson
- Copywriter Tom Kraemer
- Agency Producer Julian Katz
- Agency Producer Molly Ross
- Executive Producer Patrick Milling Smith
- Executive Producer Brian Carmody
- Executive Producer Drew Santarsiero
- Chief Creative Officer Greg Hahn
- Director Henry Alex Rubin
- Producer Cat Restepo
- Creative Director Peter Alsante
- Associate Creative Director Bianca Guimaraes
Credits
powered by
- Agency BBDO New York
- Production Company SMUGGLER
- Editing Company Work Editorial, New York
- Post Production Blacksmith VFX
- Editor Ben Jordan
- Director of Photography Nathan Wilson
- Copywriter Tom Kraemer
- Agency Producer Julian Katz
- Agency Producer Molly Ross
- Executive Producer Patrick Milling Smith
- Executive Producer Brian Carmody
- Executive Producer Drew Santarsiero
- Chief Creative Officer Greg Hahn
- Director Henry Alex Rubin
- Producer Cat Restepo
- Creative Director Peter Alsante
- Associate Creative Director Bianca Guimaraes
BBDO New York has followed its multi-award-winning PSA for Sandy Hook Promise, Evan, with a new film highlighting the importance of 'knowing the signs'.
Directed once again by Smuggler's Henry-Alex Rubin, Tomorrow’s News is shot in the style of a breaking newscast covering a school shooting - the day before it actually takes place. With future victims sharing their accounts of the shooter's behaviour with the reporter, it's an effective message about the importance of staying alert to the tell-tale signs shown by individuals who may go on to hurt themselves or others.
Connections
powered by
- Agency BBDO New York
- Editing Company Work Editorial, New York
- Post Production Blacksmith VFX
- Production Smuggler
- Agency Producer Julian Katz
- Chief Creative Officer Greg Hahn
- Copywriter Tom Kraemer
- Creative Director Peter Alsante
- Editor Ben Jordan
- Executive Producer Patrick Milling Smith
- Executive Producer Drew Santarsiero
- Executive Producer Brian Carmody
Unlock this information and more with a Source membership.
