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Macy's – Macy?s Perfect Gift: The Perfect Scent; The Wrong Size; The Holiday Lights

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Emotion plays center stage in BBDO New York's Christmas ads for department store Macy's. 

The series, helmed by Sean Meehan, sees family members rally together over the festive period.

In The Perfect Scent (above), a daughter takes it open herself to distract her mother from missing her absent father; while The Wrong Size sees a mother interfere with her son's love life; and The Holiday Lights in which a lover relays a special message to his misses.


The Wrong Size


The Holiday Lights

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