Beats: #AboveTheNoise

To counter the stress, anxiety and tension of 2017, Beats has released this inspirational campaign with a positive message at its heart, encouraging the next generation to 'rise above the noise' and focus on what really matters.

The campaign centres around a long-form film, created by JohnXHannes New York, and directed by Terence Neale via Park Pictures, which stars The Wire actor Michael K. Williams as a wise uncle telling his niece a story about the importance of following your dreams. It features a raft of influencer-icons including Serena Williams, Neymar Jr., Cara Delevingne and Kris Wu, who've all faced and overcome adversity. 

 “2017 has been a year of division, negative news and confusion," says Hannes Ciatti, co-founder and ECD, JohnXHannes New York, of the project. "Coming together and celebrating icons that rise above it all has never been more important.”