Post Office: It's Never Just Post

Every delivery matters - whether it's big or small, is the message behind the Post Office's charming Christmas campaign. 

Entitled It's Never Just Post, the campaign, created by MullenLowe London, uses stop-frame animation to tell the stories behind the parcels, demonstrating just how seriously the mail company takes its commitment to customers. 

In one film, Too Many Corners [top], a daughter's gift is her way of telling her mother that she's going to be a grandmother, while Dear Santa [below] is about a little girl's first letter to Father Christmas. 

The films were produced by Yeti, MullenLowe's in-house production facility.