CoppaFeel: Trust Your Touch
Ivana Bobic helms a humorous spot based on the power of touch to defeat breast cancer.
Credits
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- Production Company RIFF RAFF Films
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Credits
powered by
- Production Company RIFF RAFF Films
- Editing Company Marshall Street Editors
- Post Production Unit
- Editor Jake Armstrong
- Director of Photography Molly Manning Walker
- Agency Producer Greg Hemes
- Executive Creative Director Simon Learman
- Executive Producer Matthew Fone
- Executive Producer Emma Watterson
- Creative Lucy Aston
- Director Ivana Bobic
- Producer Johnny Griffith
- Colourist Scott Harris
- Online
Credits
powered by
- Production Company RIFF RAFF Films
- Editing Company Marshall Street Editors
- Post Production Unit
- Editor Jake Armstrong
- Director of Photography Molly Manning Walker
- Agency Producer Greg Hemes
- Executive Creative Director Simon Learman
- Executive Producer Matthew Fone
- Executive Producer Emma Watterson
- Creative Lucy Aston
- Director Ivana Bobic
- Producer Johnny Griffith
- Colourist Scott Harris
- Online
Breast cancer charity CoppaFeel! urges viewers to ‘trust their touch' in this irreverent and upbeat campaign created by Fold7.
Wobbling jellies, cats' cradles, burst balloons and boob-shaped juggling balls are all used to illustrate the power of fiddling, twiddling, jiggling and juggling when it comes to spotting the tell-tale signs of the disease.
The 40-second TV spot, created in response to research showing that most young audiences don't regularly check their breasts, also marks a watershed moment for being the first time a full female breast has been shown on daytime TV.
The ad was directed by Ivana Bobic through Riff Raff Films, with post production by UNIT.
Connections
powered by
- Agency Fold7
- Editing Company Marshall Street Editors
- Post Production Unit
- Production RIFF RAFF Films
- Agency Producer Greg Hemes
- Colourist Scott Harris
- Director Ivana Bobic
- Executive Creative Director Simon Learman
- Executive Producer Matthew Fone
- Online Ian Baker
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