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Prudential: The Forest Man

Old Friends Young Talent document Jadav Payeng's tireless tale and remarkably-selfless act of planting 1400 acres of trees over 38 years.

by shots on 17^th October 2017

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Prudential – Prudential: The Forest Man

Credits

Production Company Black Label Productions

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Credits

Production Company Black Label Productions
Grade The Mill London
Post Production Black Ginger
Agency Producer Alexis Roberts
Executive Producer Dominic Freeman
Creative Rohan Reddy
Creative Kelly Putter
Director Amit Kumar

Director Asif Kapadia
Producer Jules Fennell
Creative Director Chris Gotz
Colourist James Bamford

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It's all too easy to forget the role that each of us play in the maintenance of society.

Luckily Jadav Payeng's story highlights just that.

Oscar-winning director Asif Kapadia focusses on Payeng's tireless tale in a spot for life insurance and financial services company, Prudential, to remind viewers of the importance of committing to long term investments - echoed through his dedication to rebuilding the world around him.

Thanks to creative from Old Friends Young Talent, we see that Payeng has selflessly-planted trees over the past 38 years to make up for the natural changes to the environment in Assiam, India.

It's dramatically shot and will hopefully encourage others to seek out ways to help the planet.

Connections

Agency Old Friends Young Talent
Grade The Mill London
Post Production Black Ginger
Production Black Label Productions
Agency Producer Alexis Roberts
Colourist James Bamford
Creative Rohan Reddy
Creative Kelly Putter
Creative Director Chris Gotz
Director Asif Kapadia
Executive Producer Dominic Freeman
Producer Jules Fennell

Unlock this information and more with a Source membership.

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