Sainsbury's: What's for Dinner?
Hangry commuters reach for their phones to ask their other halves what's for dinner in hilarious W&K ad.
Credits
powered by- Agency Wieden+Kennedy London/UK
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Credits
powered by- Agency Wieden+Kennedy London/UK
- Visual Effects Time Based Arts
- Editing Company Trim Editing
- Music Nightclub Swing
- Sound Design Vaudeville Sound
- Editor Fouad Gaber
- Director of Photography Rina Yang
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Executive Producer Carine Harris
- Creative Clarence Bradley
- Creative Joris Philippart
- Creative Tomas Coleman
- Director Mees Peijnenburg
- Producer Samara Zagnoiev
- Producer Hera King
- Creative Director Anders Stake
- Creative Director Scott Dungate
- Creative Director Sophie Bodoh
- Sound Designer Tom Joyce
Credits
powered by- Agency Wieden+Kennedy London/UK
- Visual Effects Time Based Arts
- Editing Company Trim Editing
- Music Nightclub Swing
- Sound Design Vaudeville Sound
- Editor Fouad Gaber
- Director of Photography Rina Yang
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Executive Producer Carine Harris
- Creative Clarence Bradley
- Creative Joris Philippart
- Creative Tomas Coleman
- Director Mees Peijnenburg
- Producer Samara Zagnoiev
- Producer Hera King
- Creative Director Anders Stake
- Creative Director Scott Dungate
- Creative Director Sophie Bodoh
- Sound Designer Tom Joyce
We've all been there... heading home from work, tired and hangry, so we reach for our phones to ask our other halves what's for dinner. Something no doubt we can all relate to!
W&K London has channeled this habit in a new campaign for Sainsbury's, following their winning of the account last year.
Director Mees Peijnenburg shoots commuters in black and white as they text home to find out what's on the menu, overlaying colourful text-inspired images of delicious looking meals. The spot is fun and down-to-earth and over here at shots, we just love how long it takes the elderly man to finish his text.
Connections
powered by- Agency Wieden+Kennedy London
- Editing Company Trim Editing
- Music Nightclub Swing
- Production Iconoclast UK
- Sound Design Vaudeville Sound
- Visual Effects Time Based Arts
- Creative Joris Philippart
- Creative Director Scott Dungate
- Creative Director Anders Stake
- Creative Director Sophie Bodoh
- Director Mees Peijnenburg
- Editor Fouad Gaber
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Producer Carine Harris
- Producer Samara Zagnoiev
- Producer Hera King
Unlock this information and more with a Source membership.