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Sainsbury's – Sainsbury's: What's for Dinner?

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We've all been there... heading home from work, tired and hangry, so we reach for our phones to ask our other halves what's for dinner. Something no doubt we can all relate to!

W&K London has channeled this habit in a new campaign for Sainsbury's, following their winning of the account last year.

Director Mees Peijnenburg shoots commuters in black and white as they text home to find out what's on the menu, overlaying colourful text-inspired images of delicious looking meals. The spot is fun and down-to-earth and over here at shots, we just love how long it takes the elderly man to finish his text.   

 

Click here for another W&K Sainsbury's ad.

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