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SAP – SAP: Let's Do This

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Jim Jenkins of O Positive helms this new spot for SAP through BBDO New York which stars the ever-suave Clive Owen.

The spot is based on the strategic insight that, in a sea of data, businesses are overwhelmed and paralysed by the inability to take action. Only SAP can 'Turn Thinking into Doing' by giving businesses the ability to turn data into action with their software.

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