Royal Mail: Heist

M&C Saatchi and Mad Cow present a band of robbers after something far more precious than money in a pulse-raising spot for Royal Mail.

Directed by Simon Ellis, Heist sees a band of balaclava-wearing robbers enter a bank wielding baseball bats. People in the bank start trying to offer them money, but they bat it away. What they want is these patrons' personal details.

This makes for a hard-hitting spot combining threatening realism with the message that, in this digital age, we need to be vigilant against identity thieves who, though they probably won't hold you up with a bat and an iPad, can still ruin your life.