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Nike – Nike: The Roger Effect

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With Wimbledon over and the US Open to look forward to in August, tennis fans have the game on their brain.

So much so that Wieden + Kennedy has used the sport as inspiration for its latest Nike campaign.

Director Craig Gillespie highlights 2017's Wimbledon champ, Roger Federer, star appeal as he inspires viewers to get their rackets out and begin a game. Like we need telling twice!

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