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Fruit of the Loom – Fruit of the Loom: Magic Marker

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If you're a parent, you'll relate to the mum in this Fruit of the Loom spot from CP+B, as she looks on despairingly at her kids 'decoration' of the living room.

As the ad's slogan reveals - while flogging back-to-school goods like multi underwear packs - you can't be prepared for everything.

The ad is helmed by Paul Mitchell through Elastic.

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