P&G: The Talk
P&G call for conversation around racial bias in My Black is Beautiful campaign via BBDO NY.
Credits
powered by
- Agency BBDO New York
- Production Company The Corner Shop
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Credits
powered by
- Agency BBDO New York
- Production Company The Corner Shop
- Visual Effects The Mill New York
- Editing Company Work Editorial, New York
- Music Pulse Music New York
- Sound Design Trinite Studios
- Editor Rich Orrick
- Editor Theo Mercado
- Director of Photography Lasse Frank
- Art Director Michael Manson
- Art Director Bryan Barnes
- Copywriter Nedal Ahmed
- Executive Producer Dan Blaney
- Executive Producer Anna Hashmi
- Chief Creative Officer Greg Hahn
- Director Malik Vitthal
- Producer Blake Pickens
- Producer Stephen Love
- Creative Director Rick Williams
- Creative Director Marcel Yunes
- Production Designer
- Composers
- Production Supervisor Katie Taylor
- Senior Producer
- Senior Producer
Credits
powered by
- Agency BBDO New York
- Production Company The Corner Shop
- Visual Effects The Mill New York
- Editing Company Work Editorial, New York
- Music Pulse Music New York
- Sound Design Trinite Studios
- Editor Rich Orrick
- Editor Theo Mercado
- Director of Photography Lasse Frank
- Art Director Michael Manson
- Art Director Bryan Barnes
- Copywriter Nedal Ahmed
- Executive Producer Dan Blaney
- Executive Producer Anna Hashmi
- Chief Creative Officer Greg Hahn
- Director Malik Vitthal
- Producer Blake Pickens
- Producer Stephen Love
- Creative Director Rick Williams
- Creative Director Marcel Yunes
- Production Designer
- Composers
- Production Supervisor Katie Taylor
- Senior Producer
- Senior Producer
As part of its 'My Black is Beautiful' campaign out of BBDO New York, P&G urges us all to talk about racial bias in a bid to end it for good.
The thought-provoking spot, helmed by Malik Vitthal via The Corner Shop, chronicles a series of conversations between mothers and their children over the decades, highlighting the discrimination faced by people of colour from a depressingly early age. One mum consoles her daughter who's been told "you're beautiful... for a black girl"; another reminds a son to carry his ID in case he's stopped by the police. The spot closes with a call to 'talk about the talk... so we can end the need to have it'.
Connections
powered by
- Agency BBDO New York
- Editing Company Work Editorial, New York
- Music Pulse Music New York
- Production The Corner Shop
- Sound Design Trinite Studios
- Visual Effects The Mill New York
- Chief Creative Officer Greg Hahn
- Creative Director Rick Williams
- Director Malik Vitthal
- Director of Photography Lasse Frank
- Editor Rich Orrick
- Executive Producer Anna Hashmi
- Executive Producer Dan Blaney
- Composers Julia Piker & Dan Kuby
- Production Designer Wynn Thomas
- Production Supervisor Katie Taylor
- Senior Producer Whitney Collins
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