muun Feat. Vinnie Jones: Firmness

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From putting a naked local bouncer on billboards all over Berlin, to a mini-documentary on Afghan racing hounds, German mattress brand muun has taken something of an unorthodox approach to marketing.  

Its latest campaign, created by local boutique Amsterdam Berlin to promote the brand's individually adjustable sleep system, is no exception.

Firmness is the first film in a three-part series of shorts, 'None Fits All', and sees former footballer and self-proclaimed hardman Vinnie Jones getting down to some '80s synth in support of the message that comfort is all about making your own rules.