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Arla Cream Cheese: Xanthan; rBST

Space-invading aliens & fantastical monsters are much more exciting than additives & growth hormones, says Arla.

by shots on 4^th May 2017

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Arla – Arla Cream Cheese: Xanthan; rBST

Credits

Agency Carmichael Lynch/United States of America
Production Company Hornet

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Credits

Agency Carmichael Lynch/United States of America
Production Company Hornet
Music Human
Sound Design Antfood
Director of Photography Toby Howell
Art Director Tim McDonald
Art Director Doug Pedersen
Copywriter Ryan Falch

Chief Creative Officer Marty Senn
Head of Production Joe Grundhoefer Grundhoefer
Director Dan & Jason
Director Yves Geleyn
Producer Joel Kretchman
Creative Director Brian Lambert
Creative Director Tom Sebanc
Creative Director Dan & Jason

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The best way to promote Arla's natural ingredients? Interview children about what they think Xanthan and rBST are - additives and growth hormones that are used in most cheeses, but not Arla.

In the two spots from Carmichael Lynch, director Dan & Jason and Yves Geleyn bring to life their wacky responses in which they imagine and reinterpret these ingredients, conjuring up space-invading aliens and fantastical monsters instead.

Connections

Agency Carmichael Lynch
Music Human
Production Hornet
Sound Design Antfood
Chief Creative Officer Marty Senn
Creative Director Brian Lambert
Creative Director Dan & Jason
Director Dan & Jason
Director Yves Geleyn
Director of Photography Toby Howell
Head of Production Joe Grundhoefer

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