Duke Reveal Movie Star Identity of Foxy Bingo Fox

Just as you'd written off all online casino ads as creativelly offensive filler for very-early-morning TV, DUKE dismantle the whole genre with a metafictional ad for Foxy Bingo starring Austin Powers star Heather Graham. 

In the ad, produced by DUKE's own production wing, the obnoxious purple-suited, northern-accented fox is revealed to be Graham in a suit. When the in-film scene stops filming, she bombards her director with questions that help her get into the mind of the fox.

Should she play the fox with more pathos? Is the fox undergoing some deep emotional trauma that has made him a sociopath? These and more questions remained unanswered by her director, who just wants to get onto the next shot. Maybe he knows that the only time his ad will see daylight in 4am on ITV4.

To add to the meta layers, the ad also comes with two endings; one where Graham speculates about the fox's sociopathic tendencies, and another where Graham speculates that the fox feels like an outcast for having one human parent and one fox parent (above). 

Luckily, the third ad in the series is not a bestiality-themed origins story for Foxy Bingo. Instead, it has the actress getting into character in her dressing room, saying such phrases as 'I'm having a wazz' in the northern Foxy voice. 

This new approach to the brand comes as part of a £10 million brand revamp that sees the brand working with Graham until 2018, and also sees Foxy Bingo end its sponsorship of The Jeremy Kyle Show. Speaking of the rebrand, DUKE CEO Neil Hughston said, 'we wanted to inject some grown-up humour to the existing brand identity and do something fresher and bolder for a new audience.'