FCB NY Warns Teens Against Smoking

FCB New York have offered an official warning to growing teens about the risk of smoking cigarettes.

The cute animation helmed by Peter Sluszka is reminiscent of the Cannes-winning caign, Dumb Ways to Die, thanks to its catchy jingle and meaningful message for the Food & Drug Administration Center for Tobacco Products.

The crux of the video? That kids who smoke when they’re teenagers – aged between 12 and 17 years old – could permanently stunt the growth of their lungs and create lasting damage to the organ, resulting in them not being able to participate in activities that they’d like to in later life.

Little Lungs is the star of the show, although he ends up in a series of unfortunate circumstances due to him smoking at an early age.

The caign is being rolled online and on social media platforms like YouTube, Snapchat and Instagram, in a bid to catch the attention of young potential smokers and alert them to the dangers of tobacco.

“What Little Lungs lacks in respiratory capacity, he makes up for in spades with lovability, craftily delivering his message about the dangers of teenage smoking by packaging them in a very entertaining animated content series,” says the agency’s CCO Ari Halper.

Little Lungs is so cute, he’ll tempt you to stop smoking. And even if you’re not a smoker, it’s hard to resist tapping your feet in time to the theme song.