Cirque du Soleil: Get to Know Your Neighbor

Cirque du Soleil – Cirque du Soleil: Get to Know Your Neighbor

Credits

Agency Y&R New York

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Credits

Agency Y&R New York
Editor Alvin Tam
Director of Photography Clayton Moore
Copywriter Allison Reuben
Copywriter Margot Owett
Agency Producer Louisa Gargiulo
Chief Creative Officer Leslie Sims
Animation Director Emily Lahourcade|

Director Alvin Tam
Creative Director Fern Cohen
Creative Director Nathalie Brown
[group] Creative Director Nathalie Brown

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It's not unusual to not know your neighbour. However Y&R reminds its Las Vegas residents that there are a few eccentric characters living amongst them.

Helmed by Alvin Tam for Cirque du Soleil, the tripytech spots reveal the 'normal' side of the event's performers, highlighting that they do in fact enjoy drinking coffee in local cafes in the spare time as well as get their clothes dry cleaned at the local laundrette... just like normal people do.

"We wanted to represent the multiple sides of these artists: as amazing Cirque performers from some of the greatest shows in the world, but also as every day Las Vegas residents," says Y&R's VP group creative director, Nathalie Brown.

The campaign will also be rolled out in print, with photographs taken by Russ Quackenbush in which the charactersare presented in a series of surrealistic situations.