Bud Light: Between Friends

Friendship is toasted and all those beer-drinking moments are captured and remembered, in this sweet and cleverly-edited Super Bowl spot from Wieden+Kennedy New York. 

Director Jim Jenkins reimagines the peaks and troughs of life, documenting all the little and sometimes seemingly insignificant moments in a bromance, that contribute to a friendship that lasts the test of time. Over the years, it's the pauses over a pint that have cemented the bond.

A shortened 30-second version of the spot will be played at the Big Game.