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Lexus – Lexus LC: Man and Machine

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  • Line Producer Scott Horan
  • Line Producer
  • Associate Creative Director
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The battle between men and machines has raged continuously throughout history, yet in this Super Bowl spot for Lexus, Team One has found a way to highlight the way in which the two worlds can collide.

Helmed by Jonas Åkerlund, the spot combines body-popping choreography performed by Lil Buck with sleek shots of the car's best angles, suggesting that the new LC 500 Lexus can inspire emotion from most humans. Plus Minnie Driver acts as the spot's voiceover. The vehicle will be available from May 2017.

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