Lexus LC: Man and Machine
The only way to promote the LC 500 Lexus? Imagine a connection between man & machines, says Team One.
Credits
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Credits
powered by- Agency Team One/United States of America
- Post Production Chimney Pot
- Director of Photography Par Ekberg
- Agency Producer Leah Bohl
- Executive Producer Violaine Etienne
- Chief Creative Officer Chris Graves
- Director Jonas i?kerlund
- Creative Director Kathryn Nyquist
- Line Producer Scott Horan
- Line Producer
- Associate Creative Director
Credits
powered by- Agency Team One/United States of America
- Post Production Chimney Pot
- Director of Photography Par Ekberg
- Agency Producer Leah Bohl
- Executive Producer Violaine Etienne
- Chief Creative Officer Chris Graves
- Director Jonas i?kerlund
- Creative Director Kathryn Nyquist
- Line Producer Scott Horan
- Line Producer
- Associate Creative Director
The battle between men and machines has raged continuously throughout history, yet in this Super Bowl spot for Lexus, Team One has found a way to highlight the way in which the two worlds can collide.
Helmed by Jonas Åkerlund, the spot combines body-popping choreography performed by Lil Buck with sleek shots of the car's best angles, suggesting that the new LC 500 Lexus can inspire emotion from most humans. Plus Minnie Driver acts as the spot's voiceover. The vehicle will be available from May 2017.
Connections
powered by- Agency Team One
- Post Production Chimney Pot
- Production Serial Pictures
- Chief Creative Officer Chris Graves
- Director Jonas Åkerlund
- Executive Producer Violaine Etienne
- Associate Creative Director Ryan DiDonato
- Line Producer Scott Horan
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