Virgin Active: Go There

Iris's campaign for the gym giant features a bounce-inducing TVC directed by Max Fisher, through Outsider, with a track by Tiggs Da Author.

One of the many bad things about January is that it's the month when all the fitness brands start clamouring for us to get our flabby butts, and our bucks, down to some malodorous vault of sweat and spandex. But Virgin Active’s global campaign Go There does actually inspire thanks to a TVC with a brilliantly bouncy soundtrack and some refreshing, animation-enhanced visuals.

Aiming to express how using the Virgin Active gyms' facilities can make you feel, the spot features an unreleased track from South London rapper, songwriter and producer, Tiggs da Author, that induces such an overwhelming urge to jig it about, it might just get you jigging down to the gym for bouncing practice or a splash in the pool.  

The campaign – which includes a new logo for the brand – is running across Sky Adsmart, broadcast and digital, cinema, out of home and mobile, and lives on social media with the hashtag #Feelit.