NLWA: Save Our Stuff

Content agency Therapy (formerly Media Therapy), has released an amusing spot for the North London Waste Authority urging London-based millenials – which research shows are rubbish at recycling – to "not throw away useful stuff".

The spot, directed by Max Sherman, through Blink, features a lad from the Netherlands with a message from the future about the pitfalls of living in a land that’s run out of plastic with which to make useful stuff like trainers. An eventuality that, as the film reveals, can seriously damage your dating prospects.

The video will run on social media and Sky TV, using AdSmart targeting. A microsite hub also provides more content and recycling info.