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Selfridges: Material World

Strange Beast is behind this brightly-coloured, trippy & hard-hitting animation about sustainable fashion.

by shots on 17^th January 2017

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Selfridges – Selfridges: Material World

Credits

Production Company StrangeBeast

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Credits

Production Company StrangeBeast
Director Anna Ginsburg
Producer Zoe Muslim
Illustrator

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Sustainability in fashion is a battle that many retailers and stores struggle to raise awareness of.

However in a new Selfridges film, created in-house by Strange Beast, director Anna Ginsburg highlights the importance of sustainable materials in this brightly-coloured and slightly trippy animation.

By interviewing leaders of the fashion community and finding out what sustainable fashion looks and means to them, Ginsburg reveals the many different faces of sustainable fashion and encourages us to think twice about what we wear.

Connections

Production StrangeBeast
Director Anna Ginsburg
Producer Zoe Muslim
Illustrator Sara Andreasson

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