TalkTalk: This Stuff Matters

Talk Talk – TalkTalk: This Stuff Matters

Credits

Agency The&Partnership London/UK
Production Company Park Pictures

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Credits

Agency The&Partnership London/UK
Production Company Park Pictures
Post Production MPC London
Editing Company Stitch
Music Leland Music
Editor Tim Hardy
Director of Photography Luke Scott
Art Director Marc Donaldson

Agency Producer David Jones
Executive Creative Director Jonathan Burley
Executive Producer Stephen Brierley
Creative Dan Watts
Creative Danny Hunt
Creative Rob Webster
Production Manager Ananda Grace
Director Tom Tagholm

Producer Fran Thompson
Creative Director Jim Bolton
Post Producer Amy Richardson
Colourist George Kyriacou
Creative Partner Micky Tudor
Head of Art Buying
Head of Art Buying
Production Assistants

Production Assistants Hannah Greene
Production Assistants
Production Assistants
Creative Producer

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TalkTalk's new CHI&Partners-created caign launches today. Called This Stuff Matters the caign, directed by Park Pictures' Tom Tagholm, offers a candid glimpse into how modern families live their lives today – and the central roles technology and connectivity have come to play within the family unit.

The caign was created by installing unmanned cameras in a real family home, filming non-stop for two weeks in order to capture authentic, unscripted footage of the life of one British family.

Breaking on TV and spanning video-on-demand, cinema, press, out-of-home, social content and PR, the multichannel caign features a real family of TalkTalk customers: a mum and dad, Julie and Paul; two sons and two daughters, Peter, Harry, Sophie and Lucy; a niece, Daisy; and the family dog, Elvis.

You can see the 60s version, top, and a selection of shorter films below. Plus, there will be an interview about the caign with CHI creative Danny Hunt, and Tom Tagholm to follow.