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Seat – SEAT: Invisible Friend

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To all those parents whose child has befriended an imaginary companion, this spot from LOLA Mullen Lowe for SEAT will assure you that you too can participate in their fantasy worlds. 

Helmed by Albert Uria repped by Mad Cow Films, the spot sees a boy go through life supported by his imaginary friend, a relationship that his father is largely excluded from. However, dad finds a way to enter his son's imagination and play along when he brings the fantasy friend to life via integrating the mobile with the car stereo.

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