Childline: The Party

We've all experienced an internal monologue of 'Should I? Shouldn't I?' when faced with a difficult choice in life, and the latest campaign for Childline, #ListenToYourSelfie, plays on the phenomenon in an innovative and very modern way.

Created by London agency Don’t Panic the campaign seeks to highlight the signs of child sexual exploitation - and what to do if it is being experienced - via two gripping films, in which selfies on phones, computers and framed photos come to life during potentially life-threatening scenarios, to give voice to their subjects' inner conflict. 

Directed by Truman & Cooper via Colonel Blimp, the films depict challenging situations from both male and female perspectives: in The Party [top] a teenage girl faces peer pressure at a house party, while The Game [below] focuses on a same-sex online grooming scenario.

Stay tuned to shots.net for a Q&A with the directors, coming tomorrow.