Nationwide: Little Things

Part of the wider Voice of the People campaign, Nationwide's latest offering from VCCP is a touching triptych of spoken word performances, celebrating the small but often overlooked things in life.

Featuring British poets Hollie McNish of Embarrassed fame, Jeremiah Brown aka Sugar J Poet and Matt Abbott, who each dedicated their spots to poetically discuss what it's like to have a baby, interact with people in the digital world and what makes a home 'a home' respectively.

Helmed by Jon E Price, the spots are seemingly ordinary, filmed in pared back environments with each subject performing directly to camera. This approach reflects the building society's commitment to presenting itself as a bank for normal people who vary in terms of what they're saving for.