IKEA: Meet The Stars Of The New IKEA Catalogue
It's the products which are the real stars of IKEA's new catalogue - whatever the human models might think.
Credits
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- Production Company Caviar Brussels
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Credits
powered by
- Production Company Caviar Brussels
- Executive Creative Director Odin Saille
- Executive Creative Director Peter Ampe
- Executive Producer Ilse Joye
- Creative Jonas Caluwe
- Creative Ralf De Houwer
- Director Amir Farhang
- Producer Geert de Wachter
- TV Producer Brigitte Verduyckt
- TV Producer
Credits
powered by
- Production Company Caviar Brussels
- Executive Creative Director Odin Saille
- Executive Creative Director Peter Ampe
- Executive Producer Ilse Joye
- Creative Jonas Caluwe
- Creative Ralf De Houwer
- Director Amir Farhang
- Producer Geert de Wachter
- TV Producer Brigitte Verduyckt
- TV Producer
The release of IKEA's new season catalogue has got interiors fans drooling - happily, it's also inspired a flurry of brilliant campaigns. Following on from IKEA Switzerland's spoof 'furniture impersonator' documentary, IKEA Belgium and DDB Brussels have created a wry short film introducing the new 'faces' of the catalogue.
Helmed by Amir Farhang through Caviar Brussels, the two-minute film features interviews with models convinced this will be their big break. The joke, of course, is that they're merely props for the real stars of the catalogue: the products themselves.
Connections
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- Agency DDB Brussels
- Production Caviar Brussels
- Creative Jonas Caluwe
- Creative Ralf De Houwer
- Director Amir Farhang
- Executive Creative Director Odin Saille
- Executive Creative Director Peter Ampe
- Executive Producer Ilse Joye
- Producer Geert De Wachter
- TV Producer Brigitte Verduyckt
Unlock this information and more with a Source membership.
