Rexona: Who Is Barry Ogden?
JWT Sydney introduce a down-under David Brent-alike for deodorant campaign
Credits
powered by
- Agency JWT Sydney
- Production Company Plaza Films
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Credits
powered by
- Agency JWT Sydney
- Production Company Plaza Films
- Post Production Heckler
- Sound Design Sounds Reservoir
- Editor Gabi Muri
- Art Director Simon Haynes
- Copywriter Giles Clayton
- Agency Producer Amanda Slatyer
- Executive Creative Director Simon Langley
- Director Dave Wood
- Producer Lee Thompson
Credits
powered by
- Agency JWT Sydney
- Production Company Plaza Films
- Post Production Heckler
- Sound Design Sounds Reservoir
- Editor Gabi Muri
- Art Director Simon Haynes
- Copywriter Giles Clayton
- Agency Producer Amanda Slatyer
- Executive Creative Director Simon Langley
- Director Dave Wood
- Producer Lee Thompson
This short mockumentary from JWT Sydney, directed by Plaza's Dave Wood, presents the hilariously deluded, self-styled ‘local celebrity’ Barry Ogden.
Failing to notice he’s been shunned by fellow commuters, work colleagues and restaurateurs for his noisome armpits, he mistakes his special treatment and chants of 'BO' as flattery, and believes the many gifts of Rexona anti-perspirant left at his office desk are from a secret admirer.
With the tagline, ‘Don’t be famous for BO’, the campaign has appeared across multiple online mediums including, YouTube, Facebook, Unruly, Spotify and Rexona’s website and comprises the 109-second celebrity interview, two 15-second teasers, a six-second bumper, and two 30-second radio segments on Spotify.
Connections
powered by
- Agency JWT Sydney
- Post Production Heckler
- Production Plaza Films
- Sound Design Sounds Reservoir
- Agency Producer Amanda Slatyer
- Art Director Simon Haynes
- Director Dave Wood
- Executive Creative Director Simon Langley
- Producer Lee Thompson
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