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KFC – KFC: An Official Apology to the People of Ireland

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Randy O’Brien, KFC's chief apology officer, is sorry, and he's here to apologise on behalf of himself and 35 million Americans claiming to be Irish.

Created by BBH for fast food chicken retailer KFC to promote their new KFC O’Sanders burger, the spot sees O'Brien offer an olive branch to the people of the Emerald Isle – albeit one full of stereotyping clichés.

The spot, which has echoes of Newcastle Brown Ales' Liz Hurley-starring Sorry We're Not Sorry film, was helmed by Giles Ripley through Partizan.

 

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