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Samsung – Samsung: School of Rio

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Last year he tried his hand at rugby in preparation for the 2015 Rugby World Cup, now comedian Jack Whitehall turns his focus to the 2016 Rio Olympics.

Created by BBH Sport for Samsung, Worldwide Olympic Partner and Official Team GB Partner, this amusing campaign sees the funny man try his hand at five different Olympic and Paralympic disciplines, three of which have already been released [below], while being schooled by sporting heroes.

 

 

The campaign sees Whitehall join Katie Taylor and Joe Ward for a spot of boxing, Sir Bradley Wiggins and Becky James for cycling, Lee Pearson and Natasha Baker for the equestrian events, Sir Steve Redgrave and Helen Glover for rowing and Ellie Simmonds and Susie Rodgers for swimming.

 




 

The campaign, which was produced by Rattling Stick and helmed by Gabe Turner, will be supported online using the hashtag #SchoolOfRio across Samsung's social media accounts.

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