E4 & Orangina: Stings

In a deal brokered by Mediacom, Grey London has created E4’s first branded stings – a collection of eight playful, deeply Gallic animations from the idiosyncratic illustrator and 'doodle wizard' Pencil Bandit. 

With scenes ranging from a game of spin the bottle at a retirement home to a laid back volleyball rally featuring two very French waiters and a bottle of the fruity fizz, each brings to life the quirky world of Orangina – extending its C’est Shook campaign celebrating the ritual bottle shake and the philosophy that ‘life is flat unless you shake it’. That philosophy, says Darren Wright, creative director Grey London,  “is aimed at those who rejoice in the slightly less ordinary. The brilliantly quirky Pencil Bandit was the perfect person to bring our ideas to life. His playful, distinctive style ensures each animation embodies this philosophy to a T – as does the partnership with E4 itself, another brand that, like Orangina, likes to behave slightly differently.”