Work
The Prince's Trust: Parallel Lives
Miles Jay reminds young people and audiences of the powerful work and hope provided by The Prince's Trust.
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CHI&Partners cleverly mirrors two possible outcomes in a girl's life with this emotional spot for UK-based charity, The Prince's Trust.
Helmed by Miles Jay, the ad contrasts two very different scenarios to highlight how much difference the organisation can make to the lives of young people.
"By showing the flip side of what could happen to vulnerable young people who don’t get the right support when they need it most, we hope to make people stop and think about how they might be able to support our cause,” says the Trust's marketing/communications director Paul Brown.
Connections
powered by
- Agency CHI&Partners
- Editing Company MPC London
- Editing Company Work Editorial
- Editing Company Paperhat FTP
- Production Smuggler
- Sound Design Wave Studios
- Creative Director Gavin Torrance
- Creative Director Danny Hunt
- Director Miles Jay
- Executive Creative Director Jonathan Burley
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