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The Prince's Trust: Parallel Lives

Miles Jay reminds young people and audiences of the powerful work and hope provided by The Prince's Trust.

by shots on 9^th June 2016

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CHI&Partners cleverly mirrors two possible outcomes in a girl's life with this emotional spot for UK-based charity, The Prince's Trust.

Helmed by Miles Jay, the ad contrasts two very different scenarios to highlight how much difference the organisation can make to the lives of young people.

"By showing the flip side of what could happen to vulnerable young people who don’t get the right support when they need it most, we hope to make people stop and think about how they might be able to support our cause,” says the Trust's marketing/communications director Paul Brown.

Connections

Agency CHI&Partners
Editing Company MPC London
Editing Company Work Editorial
Editing Company Paperhat FTP
Production Smuggler
Sound Design Wave Studios
Creative Director Gavin Torrance
Creative Director Danny Hunt
Director Miles Jay
Executive Creative Director Jonathan Burley

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