Seed Matters: Mr. Seed

Mr. Seed isn't happy about all the pesticides used on modern foods - something that's played out in an amusingly-animated PSA for the Clif Bar Family Foundation's Seed Matter's initiative.

Created by The Butler Bros, the campaign highlights the effect that pesticides and other chemicals have on the foods that we eat. Inspired by the fact that crop genetic diversity has decreased by 75 per cent in the past 100 years, the ad urges us to reverse this alarming trend and avoid jeopardising food supplies.

Produced by Buck the Film follows Mr. Seed, a clean-living foul mouth seed, voiced by comedian Pete Holmes.